About Us

The Mumbai Art Collective is a movement to journey into the mind of an artist, and to give the visual expression a space.

Through a series of written and video interviews and profiles, and columns, TMAC aims to explore the inner monologues of an artist’s mind, and bring out the creative process that culminates in the production of art.

Our mission is to not only preserve, but also bring more value to each artwork by providing a unique insight into the minds of the artists and showing the importance of their journey through their artwork.

The Creative Process is The Mumbai Art Collective’s initiative to produce new and original content to further our aims.

Why The Creative Process?

Have you ever seen any of Rajkamal Aich’s food-based artwork, or Ranjit Dahiya’s beautiful Bollywood themed wall murals, and wondered why they did what they did, and how the artwork came to be? Was it just chance, or was it a long-stored image that was meticulously planned and executed?

One of the most important questions in the history of art is the question of the story behind the creation of art. The universality of the question lends itself to all kinds of art- from the visual to the aural to the written forms. It is a process that unites artists of all kinds, regardless of the medium or location they work in.

The journey is as important as the destination. The artistic journey teaches artists a lot about what works and what does not, and adds to a wealth of knowledge already stored that can help artists learn from past experiences. The journeys of artworks, from conception to completion, can hold vital clues for other artists as well as people studying art. It helps contextualise art in the personal space and locate it within something that everyone has: their thoughts.

Knowledge of the creative process can alter the way art is perceived. Robert Capa’s famous 1937 photograph of The Falling Soldier during the Spanish Civil War is widely debated for its supposed inauthenticity in portrayal of the soldier, with many claiming that it was a calculated, posed shot by Capa. What if we knew what was going on in Capa’s mind during the time he took the photograph? Similarly, we know that over his lifetime, William Shakespeare invented thousands of words for the English language. What was going on in his mind when he conjured up words that we use everyday, from “advertise” to “bet”, while crafting his folio of timeless plays and sonnets?

The answers to these questions are timeless, and yet we are left lacking, for we do not have much information about the creation of such works. On the other hand, artists like Leonardo Da Vinci have left detailed illustrations and notes on their artwork, that have survived, helping contextualise and guide our approach towards the art they produced, and reducing the risk of misappropriation and decontextualisation.

Although, our understanding of art is directly linked to our individual perception. An image offers a variety of perceptions, there is no clear answer while interpreting pieces of art. No one perceives artwork in the same manner and one may even completely misunderstand a work of art without proper guidance.

Everyone is aware of Vincent Van Gogh and his celebrated paintings, but how many of us are aware of his blueprint-like drawings of his paintings? The effort and the intuition put into a work of art is almost unrecognised. Art is one of the basic human expressions of emotion. It is the conscious use of skill and creativity in an attempt to communicate emotions. Understanding the intuition and sentiment and putting them into words is what ‘The Creative Process’ aims to accomplish.

– Sasha Kalrani & Ishaan Jajodia